Once A Design Thinker: F*** Design Thinking

Design thinking is becoming a huge hype, but I feel somehow it is overrated. What do you think the coolest thing design thinking has ever created? The first Mac mouse? The evidence that all design thinking lovers may not come up with one that cannot compete the excellence of iphone or walkman proofs my thought.

I think ones of the best design thinking-ed ideas are the term design thinking itself and the expansion of the definition of innovation. Tim Brown and IDEO clues made design thinking to differentiate the company from other design firms and succeeded in branding. Concurrently, design thinking changed the definition of innovation. Suggesting the graph below, conventional "innovation" ment technologically valuable and design-ly valuable or just technologically valuable, however design thinking added only design-ly valuable zone to the definition of innovation.

Don't misunderstand, I am one of the big funs of design thinking. Design thinking methodology has been being developed rapidly, but it is not still perfect. The application of design thinking method to the technology area will be a key of the future of design thinking that is toward our cool and sustainable society.